FAST FOOD OFF THE SHELF (Por qué quebró Mc Donald's en Bolivia ?) 
 
     
 
     
Directors:  Fernando Martínez 
Category: Documentary / Human Interest 
Production: Producen Bolivia, Azpurua Productions, Lagarto Cine / Bolivia / Venezuela / Argentina 2011
Language: Spanish
Subtitles: English / French 
Length: 60 / 73 minutes.
   
Synopsis:
 
In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage. 
 
Video:  Teaser ,    Trailer
Press Review: Review - BBC World (Spanish),     Review - TreeHugger - A Discovery Company (English)
Festivals:
  • Göteborg International Film Festival - Sweden 2011
  • Miradas.Doc, Guía de Isora International Documentary Film Festival - Spain 2011
   

 

     
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