PLAKAT - The birth of modern advertising graphic Director: Adolfo Conti / Italy Category: Arts & Culture Production: Adolfo Conti, Amalia Carandini, Ilaria Sbarigia: Doc Art S.r.l; for RAI Cinema, Italy. Coproduced with NDR/ARTE, Germany, AVROTROS. The Netherlands. Co-producer: Elmar Bartlmae - Leonardo Film GmbH, Germany. Language: Italian, German, English. Subtitles: English Expected length: 52 minutes
Logline: Three artists who revolutionized the approach to advertising and left us a heritage of ideas that are still valid today.
Synopsis: Bold eye-catching lettering, composition focused on a central object, young and erotic bodies, witty presentations: the Modern ad Graphic began in Germany early 20th century. Ludwig Hohlwein, Lucian Bernhard and Julius Klinger belong to an incredibly talented group. Their style - the Plakatstil - and their brilliant creations are still inspiring today!
Long synopsis: Young and beautiful people.The product clearly on display along with its trademark. A witty ( or at least amusing ) presentation. These are three cornerstones of advertising that we encounter every day. They are not a recent invention, nor are they the fruit of scientific research or experiments of the artistic avant-garde.They date from over a century ago when a unique group of artistic talents in Germany initiated the golden age of commercial art and design. The life and soul of the group was Hans Sachs, the greatest collector of posters in the world: 12 500 pieces! In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger: these were the three artists who revolutionized the approach to advertising and left us a heritage of ideas that are still valid today.
FRIENDSHIP.COM Director: Alex Gabbay Production: Alex Gabbay: M & M Films Ltd. / U.K. Category: Human Interest / Science Language: English Length: 52/85minutes
Synopsis:Friendship.com will examine the role of friendship in a technologically
biased future. How is the internet changing the way we relate?
Friendship.com will draw on a patchwork of real life stories and new
research from behavioural sciences and neuroscience to question what we
really know about the value of friendship. How important is it to our
happiness, functionality and health? What role has it played in our
evolution? Is social media really helping friendships transcend race, class
and nationality? How important is a person's real identity? The film will
take a closer look at the relationships we rely on and how they are
changing for better and for worse.
FLAMENCO TRIANGLE (Triángulo Flamenco) Director: José Manuel Alguacil / Spain Producer: Nicole Maynard Pinto and Karolina Hernández Cháves 2Sentidos Producciones S.A. / Costa Rica Category: Arts & Culture Language: Spanish. Subtitles: English Length: 90 minutes. HD
Synopsis: ''Flamenco Triangle'' showcases flamenco within an international framework and captures its historical influences through a musical journey that takes us to the cultures that originated it: Morocco, Spain and Cuba - the root, the epicenter and the fusion - of this legendary art.
CUBA FLAMENCO Director: José Manuel Alguacil / Spain Producer: Nicole Maynard Pinto and Karolina Hernández Cháves 2Sentidos Producciones S.A. / Costa Rica Category: Arts & Culture Language: Spanish. Subtitles: English Length: 52 minutes. HD.
Synopsis: During the Spanish presence, Cuba became one of the most prosperous colonies in America. Spanish people have a very close bond to Cuba that still remains today. Through the portraits of various contemporary Cuban artists who dedicate their lives to flamenco, we will travel along with this genre as a structural element in search of the presence of this art, its roots and influences in Cuba.
ASYA (Tell My Story) Director: Shira Lavy / U.K./Israel Producer: Mike Chamberlain: Stampede Limited & Ingun Olsen: Seven Sisters Films (U.K.) Category: Human Interest / Ethnology Language: Arabic, Hebrew. Subtitles: English Length: 52 / 75 minutes
Synopsis: Asya is a 32-year-old Bedouin woman, who doesn’t give up easily. She used to live in a tin shed, along with her 8 children in the Bedouin city of Rahat in South Israel. Fleeing from a drug-addicted and wife-beating husband, her arranged marriage, ended in divorce. She then married a man, who lives a very traditional Bedouin life, to become his second wife. He has moved her to a small village where he lives with his first wife and their 9 children. Asya is a strong willed independent woman who challenges her family and tradition, by taking destiny into her own hands and the high price she has to pay for it.