FAST FOOD OFF THE SHELF (Por qué quebró Mc Donald's en Bolivia ?)
Documentary / Human Interest
Producen Bolivia, Azpurua Productions, Lagarto Cine / Bolivia / Venezuela / Argentina 2011
English / French
60 / 73 minutes.
In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage.
Göteborg International Film Festival - Sweden 2011
Miradas.Doc, Guía de Isora International Documentary Film Festival - Spain 2011
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